As they have grown up, or if they came to making these videos later like Eve Cornwell, their content has become more genuine and realistic, with the stress of higher education being shown for what it really is, and alternative ways of learning have been highlighted, rather than just a constant grind. Whilst ‘left tube’ has expanded in the past few years, a counter-narrative to the fetishisation of productivity found in StudyTube is absent. Though there is often discussion of how to ‘enjoy’ studying in StudyTubers’ videos, this enjoyment is largely construed as instrumental, working in service of the ultimate goal: quantifiable results. But, these people become idolised- role models- and they are just kids themselves, being looked up to by other kids, and that can cultivate some toxic environments. This is functionally similar to the argument put forward by young Tories that they face 'oppression' for their political views, whilst their own class position — and the impact of Tory policies on actually oppressed minority groups — goes unacknowledged. I was so thrilled when YouTube got in contact about The Rise – we set up the initiative to help young people whose education was abruptly stopped back in March, but it’s also so nice to be recognised for our efforts by the platform we used to upload the videos. Please log in using one of these methods to post your comment: You are commenting using your WordPress.com account. This particular iteration of the ‘routine video’ was sponsored by Facebook Business’ campaign, #SheMeansBusiness, ‘a space for entrepreneurial women to make valuable connections, share advice and move forward, together’. To study successfully, studying must become one’s personality, one’s free time, and in the case of StudyTubers - one’s job. Whether she actually bought the house or not, her desire to jump on the property ladder as soon as possible is the natural end point of her ideology. Granger, it seems, is committed to going down with the ship of capitalist realism, even as its edifice begins to crumble around her. hello, it's me. British StudyTubers appear to be taking the platform by storm – creators like Jack Edwards, UnJaded Jade and Vee Kativhu have attracted hundreds of thousands of subscribers, amassing a consistent viewership, accompanied by an income of over £1.5k per month, on average. Jack Edwards is a YouTuber with more than 145,000 subscribers. StudyTube, then, primes its young viewers to perform the affective labour conditional to participation in the late-capitalist economy. StudyTube both illuminates and reproduces the ways in which a viciously competitive job market leaves us with no choice but ‘to work on ourselves, constantly, just to keep up.’. (Ultimate Productivity Guide during lockdown)’. Fusing together Harry Potter fan fiction, the fetishisation of Victorian (read: imperialist) culture and a Cath-Kidston tweeness, Granger’s content is a spectacle it is difficult to look away from: a horror-cocktail of white middle-class culture. While - up until now - explicit discussion of ‘feminism’ was all but absent from Granger’s videos (as part of the broader eschewal of ‘political’ discussions), in this latest partnership, the ideological matrix of liberal feminism undergirding Granger’s videos has bubbled to the surface. StudyTubers would, I am sure, be more likely to cross picket lines than stand on them. Change ), You are commenting using your Facebook account. StudyTubers churn out a core repertoire of content on a cyclical basis. I’d say studytube has had many different impacts on my mental health. After returning to education last September following my gap year, I had become interested in the routines of other students. Ruby Granger recently launched a ‘Kindness Journal’ (RRP £16) to accompany her range of Study Planners. ... Jack Edwards . This handful of core StudyTube videos - centred on the efficient organisation of one’s time, the accumulation of paraphernalia associated with studying and the quantification of learning - orbits around the notion of ‘studiousness’ and the performance of academic labour as foundational to one’s identity. All orders are … Through her Frankenstein-pastiche of different female CEO’s routines and ‘life lessons’, Granger lays out a framework for how to continually re-work oneself in preparation for fully-fledged entry into the marketplace. Jack Edwards, for example, posted a video at the end of January 2020 entitled ‘I burned myself out and this is what I’m doing about it’. Operating within the broader framework of the marketisation of higher education, StudyTube reinforces the idea - particularly for young women - that you are the product to be worked on and invested in. Through sponsorship of StudyTubers, universities are able to subsume and co-opt a platform which, in theory, has the capacity to critique them. Oct 9, 2019 - Jack Edwards’ Uni Checklist #studytube #uni #university ... Jack Edwards . Central to this reproduction of the neoliberal university is the myth of meritocracy. These failures, however, are individualised, cast as part of the larger process of self-optimisation. Jack is the punniest StudyTuber alive, so if you like a good dad joke, you’ll be all over his videos. Same as Jack Edwards. Whilst it is entertaining to watch rich white girls in the home counties talk about their ‘hygge’ night time routines, there is something more sinister lurking beneath this dark corner of YouTube: the success of the StudyTuber lies, above all else, in the fetishisation of productivity. StudyTube is therefore less concerned with the use value of ‘productive’ studying - acquiring new skills and knowledge with which to better understand the world - than the exchange value: documenting, packaging and selling the feeling of productivity to audiences and advertisers. Jack is the founder of The StudyTube Project, an educational YouTube collective of creators who came together to keep learning alive in lockdown. Its flagship product is a daily Study Planner which allows you to record exactly how much work you have completed. To celebrate a shared spirit of community and charity, Jay has named Jack Edwards as a model for giving back. I felt bad if I couldn’t muster 14 hours of revision like Ruby Granger”. High quality Studytube inspired Metal Prints by independent artists and designers from around the world. Studytube: the place where students from GCSE to their masters degree share tips, tricks, routines and home truths about grades, over achieving and revision. ( Log Out /  Unsurprisingly, ‘burn out’ and poor mental health is framed by StudyTubers as a product of their own poor choices - not looking after oneself - as opposed to the pernicious neoliberal education system they exist within. There are always new Christmas presents to show off, new pens to buy at the beginning of each academic year, new books to read. On a typical channel one might see, for example: ‘study with me’ videos (long videos of people writing things and not saying very much); routine videos (lots of getting up at 5am and teeth-brushing), stationery hauls, study tips and tricks, ‘100 books I read this year’, or ‘what I got for Christmas 2019'. “I was around 16 when I started watching Studytubers – as I was getting ready to start Sixth Form (i.e the summer before). “For me, studytube has been a great influence but, if unchecked, it can easily slip over into toxic productivity. When I wasn’t getting solid 1st marks I was stressing myself out and making myself miserable for weeks, that culminated in a minor breakdown before Christmas.”. The ethics of videos like this, was touched on by Abigail. and decides that to combat his long-term burnout, he’ll take a day off – after a three-hour stint at the library, of course! ‘Girl Boss’ feminism such as this is concerned with the co-option of disenfranchised communities of women into the ideological framework of success (see the Mumtreprenuer). What about LazyTubers, who teach kids to game the boss by doing as little work as possible, or StrikeTubers encouraging students to stand in solidarity with their over-worked and underpaid university lecturers? score: 18 of 50 (36%) required scores: 1, 11, 15, 20, 25 list stats leaders vote Vote print comments. Big names in the Youtube world like Jack Ben Edwards, Ruby Granger, UnJaded Jade, Eve Bennet, Ibz Mo and Eve Cornwell, found their home in the pastel highlighter tinted, bullet journal and Post-It note covered corner of Youtube from around 2015. score: 18 of 50 (36%) required scores: 1, 11, 15, 20, 25 list stats leaders vote Vote print comments. At the end of each day, you can give yourself a ‘productivity score’ out of 10. There has, in recent years – as touched on by many of the people we spoke to – been a shift in the type of content being created by these content creators. Studytube: the place where productivity becomes a substitute for mental health? Mental health wise I think it just made me realise how much I wasn’t even in the same league as some of them…I think watching people who aren’t at the same intellectual level as you makes you doubt yourself… thinking you’re not doing enough. We're joined this week by YouTubers Jack Edwards and Vee Kativhu from The Study Tube Project. Categories: ArticleTags: ibz mo, jack edwards, mental health, productivity, ruby granger, studytube, unpadded jade, youtube. See the complete profile on LinkedIn and discover Jack’s connections and jobs at similar companies. For today's video I thought I'd teach you the BSL (British Sign Language) alphabet. | I had to write a 12,000 word thesis in lockdown RIP my grades #fyp #studytube Granger first rose to YouTube stardom with a series of ‘Hermione Granger Tutorials’ (hence the pseudonymous surname she uses on YouTube). High-quality Studytube Greeting Cards designed and sold by artists. StudyTube videos promoting ‘productivity’ produce a particular affect, especially in its younger audience - a feeling that one’s life could always be organised better, one’s time spent more efficiently. avg. She has also advised her viewers to write down their ‘lockdown goals’, so that they might remain ‘focused’ and use their time productively whilst indoors. No wonder it was so attractive to students from across the UK and beyond, desperate to excel academically and to be let into the world of ‘secrets’ of how to get into the best universities and achieve the best grades; no matter their background or experiences. Here, the young audience of StudyTube find themselves introduced to one of the foundational myths of capitalist realism: there is no possibility beyond work. I also feel like growing up watching studytube has contributed to me being a perfectionist and the fact that most of the time I have to be doing something productive. My Gut Feeling (and other bad influences), Why We Need More Realistic High School TV Series, 100 Days of Changing My Habits with Lamis Captan. However, some members of the studytube community have spoken out about this and done work in changing this standard: “I’m glad that since then they’ve started teaching young students that you aren’t defined by your grades and there’s more to life than a letter or number on a piece of paper – especially UnJaded Jade. I watched Jack Edwards, UnJaded Jade, Eve Cornwell and Eve Bennett. made by Fokinatu7. To her credit, she recently released a video in which she admitted that she felt guilty about being so ‘privileged’, and recognised that some students struggle to achieve much at school because of their 'socio-economic position’. They are also far more open about their social lives, showing that they are not just study machines, but instead, rounded, balanced people. Sixth Form was okay, because I was more focused on studying and learning, but at university where I knew nobody when I started, I clung to what they were doing a bit more. TenEighty caught up with members of The StudyTube Project to discuss the formation of the channel and the reaction it has received thus far.. Amongst the revision videos are vlogs such as, “I Burned Myself Out and This Is What I am Doing About It” where he details how he’s essentially been too productive (can you believe it?) High quality Studytube gifts and merchandise. If you’re watching a bullet journal tour, an exam season daily routine, or an 8-hour long study with me livestream, you’ve probably stumbled upon StudyTube. We’ve all teamed up to try and bring calm in these times of high anxiety and stress. Shop unique cards for Birthdays, Anniversaries, Congratulations, and more. Over the past year, I have probably watched a couple hundred of ‘StudyTuber’ Ruby Granger’s videos. What we are forced into is not merely work, in the old sense of undertaking an activity we don’t want to perform; no, now we are forced to act as if we want to work.’. Whilst peddling the gospel of hard work and productivity, they implicitly deny any systemic advantages that created the preconditions for their own accomplishments. They were my role models when it came to academia, and I’d say they still are now. The StudyTube Project These are revolutionary, durable and completely brilliant. Any influencer/Youtuber churning out content of this nature, must I feel, be having open discussions about mental health and toxic productivity (I wrote a piece about this for Wessex Scene if you are interested in my thoughts). Ruby Granger, when dispelling ‘common assumptions’ made about her, skirts around difficult questions about her private school attendance, and whether she was ‘posh’ (‘well posh can mean many different things’). In the video, Edwards claims that sometimes the ‘productivity’ and ‘organisation’ he promotes on the channel is overwhelming as he doesn’t always feel that way. (Crowds and Party, p.72). The majority of StudyTubers are white, went to private school and appear to live in huge houses in the countryside. Why would StudyTubers have any cause to understand their failures differently when their own class positions either make them less likely to fail in the first place, or mean their failures have few material consequences? Change ), You are commenting using your Twitter account. This can all happen without any actual improvement in productivity. Not only is it entirely natural for them to spend most of their waking lives working, but what they do in those hours should - at least appear to - catalyse some form of self-actualisation. Jack Edwards. I lived my week like a StudyTuber and honestly, I’m exhausted Get up to 35% off. Everyone learns in different ways and sometimes their ways were not for me.”. All orders are custom made and most ship worldwide within 24 hours. Numerous members of the UK StudyTube community have banded together to help educate viewers during a time that sees schools being closed and education moving to an online format. A few months ago Ruby Granger announced that she would be buying a house - apparently she could afford a mortgage at the age of 18/19 based on the money she earned from YouTube alone (she claimed to have had no financial support from her parents). Edwards … Some big names in the StudyTube community include Mariana’s Study Corner, ... Jack Edwards, would know that it was his dream to attend Oxford University, and it was a goal he worked hard towards. No excuses, no treading water, just hard work, determination, and imagination. Her audience have followed her journey from private school - where prefects wore Harry Potter-style gowns - to the University of Exeter. I learnt that I could still be just as successful with my couple of hours and the hours and hours they were showing was not sustainable. Jack Edwards, founder of The StudyTube Project. ( Log Out /  He’s part of “StudyTube”, a community of YouTubers who upload content focused on exams, revision and university. Jack Edwards is a YouTuber with more than 145,000 subscribers. We also spoke to Mary, who shared that she felt “watching studytubers was often pressuring. @imybrightypotts on Twitter. The nature of labour now is such that almost anyone, no matter how menial their position, is required to be seen (over)investing in their work. Taking StudyTube seriously as a cultural artefact through which capitalist realism manifests itself, StudyTube, in the context of the marketisation of higher education and ‘communicative capitalism’, encourages its viewers to actively engage in a rugged individualism under the pretence of ‘productivity’. the poetry that inspired harry styles' music (explained by a literature graduate) Material conditions and structural inequalities, however, have no place in the world of StudyTube, where hard work conquers all. Having said of that, nothing compares to the happiness I feel when my hard work pays off and I’m rewarded with a grade or mark that I know I deserve.”. An even more disturbing side of StudyTube is Jack Edwards’ channel. However, when she elaborated on what she meant by her ‘privilege’, she focused on her ‘supportive family and friends’, rather than her own material circumstances. Jack has 8 jobs listed on their profile. But could that intense demonstration of perceived productivity, actually be having a negative long term effect on viewers? ( Log Out /  The unique content of an individual StudyTube video is less important than its potential captive audience, and the consequent capacity for its ‘message' to circulate with great velocity. avg. Let me preface by saying I find him painfully cringey and have no interest in defending him unfairly. Sign up with your email address to receive news and updates. Creators like Ibz Mo and Eve Cornwell showed how you could excel academically and achieve your goals when you weren’t a middle class, private school kid from a predominantly white background or area. Mental health wise, it made everything a lot worse. The place where countless students will desperately scramble, wondering how to smash that Oxbridge interview, or get those sweet sweet A*s. The place where 8 hour ‘study with me’ videos are acceptable. YouTube, whilst older than other staples of ‘platform capitalism’ like Uber, produces a similar relationship to the means of production for its ‘workers’. Progress.’ Jack is insistent that his study planner is 'merch that isn’t merch’. Once ‘privilege’ is acknowledged, it must immediately be let go; the structural subtext is captured in a ‘moment’ of the text, to once again recede into the background. Jack Edwards While he does upload videos pertaining to productivity and studying, what we love most about his channel is the information he offers to his viewers, based on his own experiences. Not only should you be working all hours of the day, you should be enjoying yourself whilst you do it! Although I believe I’m successful because of this, it can be exhausting. TenEighty caught up with members of The StudyTube Project to discuss the formation of the channel and the reaction it has received thus far.. He bizarrely claimed that, even if you spoil your ballot, this will have a meaningful impact because the future government of whichever party will ‘know that young people want to be represented’. Jan 3, 2019 - Jack Edwards’ Uni Checklist #studytube #uni #university This emphasis on ‘enjoyment’ is replicated in Granger’s content on YouTube, with videos dedicated to teaching her audience how to ‘actually enjoy the process of studying’. In StudyTube’s fetishisation of ‘kindness’, one is given the false sense of alleviating suffering - here the thirst of a homeless person - without necessitating any engagement in structural critique. Ruby Granger signs off every one of her videos with ‘have a productive week’, and, like other entrepreneurial StudyTubers, she has started her own company, ‘Pumpkin Productivity’. Ruby Granger’s channel, then, serves to replicate the world of ‘Lean in’ and ‘Girl Boss’ liberal feminism in miniature: you can start working your way to success and smashing those glass ceilings before you even leave education. As a consequence of this liberal belief in meritocracy, ‘politics’ is implicitly constructed as a distraction — an unimportant, irrational background noise. Those in this stage of capitalism are given the false sense that they are taking meaningful political action by contributing to the online circulation of messages and ideas. Described as 'The Avengers of YouTube education', The StudyTube Project was set up as a rapid response to pandemic school and university closures by some of YouTube's biggest learning celebrities - aka the StudyTubers. There has, of course, been little to no mention of the recent UCU strikes in StudyTube videos. This fetishisation of ‘kindness’ operates in a similar way the ‘technological fetishism’ Jodi Dean identifies as central to communicative capitalism. He identified tuition fee increases as an issue his audience should care about, but stopped short of identifying Labour as the only party committed to abolishing them. On the outside, these creators appear to be benevolent, academically-inclined older siblings, guiding their audience members through their education. “I first started watching YouTube as a whole during the whole 2012 brit crew kind of phase watching people like Zoella, Alfie Deyes etc. Jack Edwards (@jackbenedwards) has created a short video on TikTok with music original sound.
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